VibeVision is a Finnish company based in Helsinki and one of the startups of our current batch 10. This time we met Ana-Maaria Sandmair, the COO of the company, on the virtual stage. As a scientist, she knows a lot about emotions. Still, she is curious to find out how understanding emotions can boost businesses – with the help of VibeVision of course.
The last couple of months have been tough for companies around the globe. How can your startup give a helping hand?
Anu-Maaria: It was not only tough for the companies but especially for the people. VibeVision helps companies to better understand them by measuring and analyzing their emotions. And the current situation causes a lot of emotions, it has been pretty intense for all of us lately.
What’s your number one survival tip for hard times like these?
Anu-Maaria: It’s very important to work with nice people. I think that’s the key to success, to have a bunch of nice people you enjoy to work with.
Why is it important for businesses to know about how people feel?
Anu-Maaria: Humans are not really analytical animals. At least when it comes to the decision-making process, our brain is strongly affected by emotions. People will more likely use a product or a service if they feel good.
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