Virtual Media Match 2020
Virtual Media Match: the time and place for media innovators to meet

We at the NMA believe that connecting people is an important part of driving innovation. This is why on May 13th we will stage a proven event format again, the NMA Media Match. And these days there is only one way to do it: the virtual way. Being part of the Virtual Media Match is a great chance for you to get in touch with those who seek solutions, those who offer innovations, and people who believe in strong connections. People like the following.

Startups, investors and media executives are waiting for you

Allan Stewart – MediaSense, London (GB)

Allan Stewart joins our Virtual Media Match to look for innovative startups, partnerships, investment and potential M&A. He works as the Platform Director at MediaSense. The London-based media advisors offer tech integrations to the largest blue-chip global brands, representing over 50% of global media spend.

Katharina Iten – Wille Finance AG, Zurich (CH)

Katharina Iten is in charge of the Digital Media portfolio of Willie Finance, an international, Swiss-based multi-family office, focusing on private equity, real estate, digital media and listed assets. She is looking to invest in innovative media ventures with the potential to impact the future.

Frederik Mattwich – Design AI, Garching (DE)

Design AI offers solutions for the video-archiving process in media companies. The startup helps their clients to find out which Artificial Intelligence use cases are already possible and how to implement them. Frederik is looking for partnerships to leverage AI in media companies.

Virtual Media Match 2020

Be there on May 13th! The individual sessions will be conducted via Video Calls which last 20 minutes each. The event starts at 2 pm CEST and lasts until 6 pm CEST. Don’t miss out on the opportunity!

Lena Späth – The Story Market, Munich (DE)

Lena Späth is the founder of The Story Market, which is a syndication platform connecting publishers with the world’s top freelance journalists. With her startup she wants to shape the future of the media industry, that’s why she is looking for potential investors, collaborators and media executives.

Sign up now!

Dan Burcaw – Nami ML, Denver (US)

Dan Burcaw, Co-Founder & CEO of Nami ML, wants to use our Virtual Media Match to get in touch with media companies, game publishers and other subscription-based businesses distributed on devices. His company offers a cost-efficient way for app publishers to sell subscriptions across ecosystems and devices.

Frederik Schodts – VRT, Brussels (BE)

Frederik is a management executive with a strong track record in build, scale and turnaround situations in innovative technology-enabled environments. He is working for VRT Sandbox, which is part of the Flemish public broadcaster VRT. The hub is organizing innovative collaborations with startups and entrepreneurs. At the Media Match he seeks for deep tech start-ups and scale-ups.

Of course many NMA-startups will also take part in the Media Match!

The 10th batch and the team of the NMA / Photo: Tom Medici / The Fish&The Knife

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A tool that helps video creators to collect footage from all over the world. And to share it instantly. How does that sound in times of Corona? Well, that’s what Klipworks is made for. Asger Rasmussen is one of the co-founders of the startup that is part of our batch 10. We talked to him about Klipworks, his team, and why he had to stop working as a video editor in Denmark.

Nikolaj Trnka and Asger Rasmussen / Photo: Tom Medici / The Fish&The Knife


Hey Asger, how is working from home?

Asger: Working at home here in Denmark is actually not that different for me except that I have two kids hanging around that I cant send off to daycare. But of course, it’s different from our last days in Hamburg.

What are you guys doing at Klipworks?

Asger: Basically, we provide a tool that enables reporters to collect video content from their audience without meeting them in person. In a way it’s exactly what’s needed a lot right now in the Corona crisis. With Klipworks you as a reporter write a request and send it out virtually to people. After they finished their recordings with their smartphones, the footage will automatically be uploaded to our platform.

“When you stop recording, the video is made available for the journalists within seconds.”

What’s your favorite feature of your tool?

Asger: The best thing about Klipworks is its speed. When you stop recording, the video is made available for the journalists within seconds.

How did you come up with the idea for that?

Asger: I have a background as a news journalist in Denmark. When I was doing video interviews, I realized that I was asking people the same questions and doing the same recordings again and again. So I thought: is there any way to enable people to shoot this footage by themselves? Also, video production is a lot about resources and logistics. We had to travel a lot and to put a lot of effort into a simple video. The more I thought about a solution, the more situations like that kept coming up.

“We have partners on both sides of the border already.”

At what stage is Klipworks right now?

Asger: I went full time with Klipworks at the beginning of 2020. We are still in a testing phase. So far, we are working with a Danish TV station and with the German public broadcaster NDR. So we have partners on both sides of the border already.

How did you meet up with the NDR?

Asger: One day in the middle of the Corona situation we got in touch with the NDR. They connected in the morning and in the afternoon we had the first skype session about their idea for a publishing project. On the night of the same day, they wrote to us: ‘Let’s do it!’ They put a team together and on Monday morning they started. That shows that there is a rapid adjustment now. Unfortanelty we couldn’t meet the people in person but our tool is not centered on face-to-face work. So for us, it wasn’t a problem.

Join-in campaign of the NDR: “Wie geht’s dem Norden?”


Tell us a bit about the team behind Klipworks.

Asger: There’s me, coming in with the editorial background and my partner Nicolaj. He’s coming in with 25 years’ experience in the tech side. He had a company in the Nordics which installed software, hardware and cloud solutions for broadcasters and media companies. And then we have an experienced developer who worked in Silicon Valley and is back in Denmark now. Beyond that our investors bring in experiences from business development and leadership. They are great advisors for us.

“There is a chance to find out the best working hours for you. And what you need to be the best.”

What’s your best piece of advice for people founding a startup?

Asger: I learned that you really have to work on how people perceive your company. When I started working on Klipworks I was also doing manual video editing to have a safe income. Switching to work as a video software provider was really difficult because my clients were still seeing me as a video content creator. But you need to make that complete shift.

It sounds like a cliché but it’s really important to have the team in place before you start moving things. You need to establish trust in each other. Also on the investor’s and advisor’s side: it’s crucial to build strong relations with whoever is involved with the company. After all you’re in that together.

And what’s your #1 survival tip for working at home in the Corona situation?

Asger: Don’t have kids! (laughing) No, of course, you should see this as a chance. There are a lot of things missing due to the lockdown but you should turn this for the better. I think if your mindset is set to it, you can actually be more productive. There is a chance to find out the best working hours for you. And also what you need to be the best.

📩If you would like to get in touch with the team of Klipworks, shoot them an email via asger (at)
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Our last event before the Coronavirus hit us all: The live-recording of episode #1 of the NMA Fireside Chat. Back then in March, it was our first attempt at podcasting: An intimate live-atmosphere with a room full of attentive listeners. Podcast-Pro Vincent Kittmann made a great premiere guest and die-hard podcast critic Nico Lumma was hosting a podcast. One couldn’t ask for better entertainment. 😉

Nico Lumma and Vincent Kittmann. Photo: NMA

During the corona crisis, both the demand for and the production of podcasts skyrocketed. More and more people are listening to new audio formats – be it for information or for distraction.

So, if you got something to say, now it might be a good time to start speaking it out loud. But which are the best tools and tricks for remote recording? We started by scratch, but we learned our lessons and improved with every recording. Reason enough to share with you:

Which gear do I need?

Most crucial: Microphones – sound quality is key. We built up a studio setting at our office with a Rode Procaster mic and a Zoom H6 Recorder, used as an Audio Interface. For home office recordings we are using Rode’s NT-USB Mini, which is an easy-to-use USB microphone that connects to your computer. It’s as simple as that!

Photo by Voice + Video on Unsplash

Which software for remote podcasting?

There are multiple options: Zencastr, Reaper, Zoom – only to name a few of the options we’ve tested. Long story short, we found and Ringr to be the best fit for us. allows high-quality remote recording while having a video call with up to four guests. You download the audio tracks after the call from their cloud. And Ringr basically does the same without the video. But in addition, it offers a mobile app for smartphones and tablet computers.

How do I edit?

If you are planning on going super professional you can of course make use of the Adobe Creative Suite. But if you want to stick to the basic game (which is fully sufficient to our knowledge as well) you can go with the free version of the open-source tool Audacity. In order to finalize your audio post-production we recommend using Auphonic which basically does all the work with one click.

Where do I distribute?

If you don’t want to become a Spotify exclusive, it’s kind of important to be present on all the huge podcast platforms. Otherwise you won’t reach out to all the listeners you could. We decided to use a service called AudioBoom (comes with a 10 Euro monthly subscription fee). There you can distribute your podcast to all the relevant streaming platforms, like Spotify, Apple Podcasts, Deezer, Google Podcasts and many more. The keyword is: Podcast Hosting Service.

Growth hacking – How do I do it for podcasts?

We’ve created a podcast section on our website and from the beginning we included the latest episodes in our monthly newsletter.

If you consider your own audio app and a professional way to integrate a web player on your website, you should have a look at The tool helps you to take full control of your audio content.

If you want to enable your audience to listen to your podcasts with their smart speakers, we highly recommend to check out BotTalk. They found a way to create great and complex voice experiences fast.

Of course, we also use audio snippets, additional photos and text as Social Media content. We rely on cooperation with partners and guests as well as hosts with a big Social Media reach. It takes some time, but we think it’s worth it:

There is a bright future of podcasts ahead of us.

🎧 You want to hear the results? Check out all our episodes on Audioboom and subscribe to our podcasts!
☄️ Get first-hand updates about the startups and invitation to join our (digital) events: subscribe to our monthly newsletter.

We talked to Anna Juliana Jaenner, TV professional, expert in online marketing and showrunner of Germany’s first soap opera for Instagram and TikTok: Hashtag Daily.

Anna Juliana Jaenner, founder of Hashtag Daily. Photo: Matthias Töpfer


Hey Anna Juliana, how does your desk look like after weeks of working at the home office?

I don’t have a desk. Actually right now it’s an ironing board and a pink chair. People may think now that I can’t be a CEO but I can! (laughing)

Tell us what your baby “Hashtag Daily” is all about.

Hashtag Daily is the best mix between two worlds: the online video world that is growing so fast right now and the old TV world that is slowly dying. We actually took the best of both and combined it into a TV series. Hashtag Daily is the first German soap opera that’s made for a young audience that watches TV on their phones.

“I thought: this is so 1950s.”

What is the main advantage of airing online?

We can exactly see who is watching our videos, who is clicking which links, and what our audience likes best. Basically, we are not doing anything else than shows like “GZSZ”, which is one of the most famous German soap operas. They also check a lot what people like. But for us it’s a little bit easier, because we have our audience on two platforms only and Instagram and TikTok give us everything we need. When we do product placement for example, we know how often the affiliate links are clicked. We can tell our partners what was most successful in which age group. We just use basic online marketing tools.

Do you remember the moment when you knew that you had to do it?

I was moderating a panel discussion at the Berlinale last year with film students and people from the movie industry. Usually, if you are a film student your best short movie maybe helps you to get funding for your first feature film and maybe it’s shown in a few cinemas. Sitting in front of 240 film students, I thought: “So many ‘maybes’. This is so 1950s.” Nowadays there are tons of better ways to bring your content to the audience.

“I knew from the beginning it would be a roller coaster.”

So you ran out of the panel and created the show?

Actually, the person sitting next to me was Floris Asche who was Senior Producer und Headautor at UFA X back then. He always said we have to do a soap opera on Instagram. And suddenly the algorithm of Instagram changed: IGTV was shown in between the posts suddenly. It wasn’t a separate platform anymore but a real part of Instagram. At that moment I was sure: We have to do it now.

The cast and team of Hashtag Daily. Photo: Matthias Töpfer

How was founding a startup for you?

I knew from the beginning it would be a roller coaster. Founding a startup means ups and downs. And every time I’m in one of these downs I am thinking: okay great, that’s part of the deal, I signed up for this!

How is your team dealing with this?

When we started I asked my team: are you ready for the ride of your life? Most of them are from TV production and the advertisement or they are influencers – like I am. But there is a big difference between me and my team: I can’t take them with me on the full roller coaster ride. I have a lot of responsibilities.

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Nothings ever what we expect But they keep asking where I go next Oh, we're chasing as the sun set Got my mind on you / #sungoesdown 🌅 @jasminethompson & @robin__schulz In München regnet es gerade zum ersten Mal seit Tagen und ich bin sogar fast irgendwie froh. Wird wohl ein richtig gemütliches Wochenende zu Hause. Ich bin ja generell viel draußen mit dem Hubd und für Sport, aber due letzten Tage fand ich die Ausgangsbeschränkung dann doch belastend – vor allem die Kontaktsperre. Ich umarme halt schon echt gern meine Freude und das fehlt mir einfach krass… naja hoffentlich wirds bald besser 😇🌈 habt ein schönes Wochenende! #wirbleibenzuhause #münchen #munich #munichgirls #carmushka #blondesandcookies #bavarianbeauties #iamfromaustria #portrait #portraitmood #abgerechnetwirdamstrand #fitfam #fitfamaustria

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What are the most important skills you bring along as a CEO?

I know a lot about online marketing from my previous jobs. I worked on scaling YouTube channels for example. After that I was lucky enough to work for one of the biggest Venture Capitals in Germany. But at the same time, I have been an actress ever since I was 15. I think there are not many people out there that combine these two worlds.

After you hang up on this call, what will you do next?

I have a few more interviews today. But I will also publish videos and we will have a team call about the storyline for season 4. We will change a lot, so there will be a big break from season 3. Be curious!

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📩If you would like to get in touch with Anna Juliana of Hashtag Daily, shoot her an email via aj (at)
☄️ Get first-hand updates about the startups and invitation to join our (digital) events: subscribe to our monthly newsletter.

The NMA Media Match is a matchmaking event specially tailored to the needs of the media industry. The highly curated pool of founders, media executives, investors and media entrepreneurs from almost all over the globe get the chance to connect. Make sure to save the date for May 13th.

Five successful editions have been held already – three in Hamburg and two in New York City. Now we have a third place on the list: The Virtual Space!

For the first time in NMA history, the popular matchmaking format NMA Media Match will be held fully virtual. #VirtualMediaMatch

The individual sessions will be conducted via Video Calls which last 20 minutes each. The event starts at 2 pm CEST and lasts until 6 pm CEST.

Don’t miss out on the opportunity!



The Match is one click away

All you need to do is set up a full profile on Dealroom. Please add all the information – photo, contact details, seek, offer. We highly encourage you to fill in as much as you can – it helps to find the right match for you.

This is how the Dealroom Event looks like. With a few clicks you can set up a profile and start matchmaking.

You dread spending all day in yet another video call? No problem, you can schedule the calls flexibly throughout the day (time slots available between 2 pm to 6 pm ECT). Like this, you don’t need to be glued to the chair in front of your laptop. 😉

What’s in it for you?

Make valuable contacts within the media industry. Get to know new partners, set up new pilots, explore new tech options for your pain points, mingle with likeminded people, grasp the spirit of innovation, exchange with people from Europe, Israel and the US. Get ready for the next investment round and close business deals.

Be united in media through media!

We are looking forward to seeing you on screen in May! Until then check out our portfolio teams and watch the pitches of our batch 10 teams on our new website.


☄️ Get first-hand updates about the startups and invitation to join our (virtual) events: subscribe to our monthly newsletter.

Vanessa Naumann is the co-founder of Followistic, a NMA-startup which helps publishers to reconnect with their audience. Vanessa told us which cool features they’ve packed into their engagement toolset and why we need to have trust in order to innovate.

João Loureiro and Vanessa Naumann. Photo: Tom Medici / The Fish&The Knife


Hey Vanessa, what is your home office status?

For me working in the home office is not a new thing. I was traveling a lot for work, so working remotely really feels normal for me. Right now I want to help spread the word to how people could deal with the situation and show people my best practices.

Go for it! What are your pro survival tips?

Don’t be too hard on yourself. Meditate, so that you have a clear mind, and also take breaks. Drink a lot of water, eat healthily. When it comes to working structure: only pick three things to focus on in a day and set aside time for strategic discussions with your team.

Oof, the home office can be tough!
“Why wouldn’t readers like a truly personal reading experience?”

What is Followistic working on?

Followistic is a reader engagement platform that helps online publishers or content creators to get their readers back to their page continuously. We created a widget which is shown at the end of every article. Within this simple widget, the readers can tell the publisher exactly what topics they want to read about more often. They are then notified via email.

How do publishers benefit from your product?

The publisher gets a behavioral analytics dashboard, where they can follow what the readers like. That information is very useful for the publisher’s content strategy. We basically bridge the communication gap between readers and publishers. So readers feel more engaged by being able to give their feedback and have full control over the content they receive.

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“We basically bridge the communication gap between readers and publishers.”

Speaking of the publishers, what changes are you expecting in the media industry?

The media industry will change but right now it’s just not changing fast enough. Maybe the situation in the Corona crisis allows us to understand how important technology is in our lives. Because now we need to reach out digitally to each other in order to improve our human connections. I think Followistic fits right in. Through our widget, we are pushing the conversation of the publishers with the audience.

Followistic at Web Summit 2019. Photo: private
“If you never try to make a change you won’t get forward.”

What drives the team of Followistic?

We really want to create purpose through digital products. When we started, I think it was most important to create value and also to give readers control. Now we also want to change the publishing industry. Yeah, it’s a moonshot to say that, but we want publishers to understand that personalizing and giving readers control can be a huge advantage. Everything is more personal today. So why wouldn’t readers like a truly personal reading experience?

Last but not least: why should people work with you?

I think we all are great communicators. We understand humans and can explain really well why the technology works for people out there. We don’t have the highest knowledge in publishing — that’s a fact. But we are willing to learn. And sometimes it’s helpful when somebody from the outside brings in another perspective of your own industry. That’s why we’d love to work with publishers so that we can understand the publishing industry much better. To work with them directly on the market and to develop the best products for them. Often people seem to be afraid to try new things. But if you never try to make a change you won’t get forward. Sometimes it’s important to take a leap and trust innovators like us. It’s worth a try!

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📩If you would like to get in touch with the team of Followistic, they are happy to hear from you: hello (at)
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Photo by Austin Distel on Unsplash

During these challenging times publishers, media houses and companies alike have to fight the loss of ad revenue. Optimization and timing is key. Even small changes can be crucial and innovation can help bridge the gap: At the next media accelerator we believe in smart solutions to tackle the problem — four of our portfolio startups assist in increasing your ad revenue.

AdTriba: Picture the market shift and adapt

AdTriba allows advertisers to track, control and optimize their marketing activities across all digital marketing channels with a machine learning backed tool. Here is a read on how the startup experienced the market shift caused by the corona crisis and how they suggest handling it.

AdTriba offers these benefits to publishers (via

yieldPass tells you when you are in danger of losing ad revenue

yieldPass is the troubleshooter in the ad monetization process. Most publishers use many different monetization solutions to get the utmost out of their ad space. With their 24/7 real time monitoring yieldPass spots hiccups in the monetization solutions faster than the publishers. In this manner the startup prevents massive revenue losses.

… it is not only about the ‘where’ it is also about the ‘how’ you advertise

Coverstories delivers stunning branded stories to mobile readers — the advertisement unfolds when clicked and takes the reader to a branded content piece. Like this publishers can sell their mobile ad space at a premium.

Beautifully designed branded stories by Coverstories.

To raise or not to raise the paywall

In order for ad monetization to work successfully, Spaii Labs counts on raising the paywall at the right time for the right type of content. They guide newspapers through the journey of moving from advertisement to subscription. Their data driven tools allow publishers to include adaptive paywalls, increase page views, revenues and get new subscribers based on real time analyzed behavioral data.

Would you like to drive up your ad revenue? Get in touch with one of the teams and test their solutions — we are happy to introduce you to our founders. 📩 Shoot us an email via info (at)
☄️ Get first-hand updates about the startups and invitation to join our (virtual) events: subscribe to our monthly newsletter.

Foto von Cristian Dina von Pexels

How much time do you spend on social media on a daily basis checking the news, watching short videos, consuming bits of entertainment or getting distracted by memes?

More than 2 billion people around the world are using social media, which means that every company willing to have a loyal customer base and expand their reach needs to think of content to be produced and shared on social channels (#mobilefirst).

From entertainment videos and news posts to be shared on Instagram, to platforms to enhance the marketing with and for influencers: take a look at the innovative tools and formats from NMA portfolio startups going social.

Soap Opera is back — with a millennial twist.

One might associate soap opera with the classical TV format of a drama series. But there’s one startup bringing this traditional format to our digital, hyperconnected times. Hashtag Daily is the first German soap opera airing exclusively in social media platforms Instagram and TikTok. Within 5-minute episodes, the series shot in vertical format stars a cast of influencers and actors who gather over 1.8 Million followers and an increasing audience. Grab your phone and start binge-watching here.


Es ist aus!! 😭😭😭 #hashtagdaily #serie #reality #soap #instagram #tiktok #münchen #schauspiel #deutsch #fürdich #fd #video

♬ Originalton – hashtagdaily

Reinventing female entertainment.

The Distriqt is not just a video-platform targeting female millennials: the startup is building “a universe full of realness, intellect & humor.” As they build a strong community, the team recently launched a campaign on Instagram where “one hand washes the other” — women share skills that they can offer and trade online in times of social distancing. Way to go!

Go vertical with one multi platform tool.

As part of the strategy to increase reach and engage the audience, many publishers and broadcasters are adopting the vertical format to share bits of news. With Cutnut, companies have access to a Story Editor that allows them to easily create and share content in vertical format, pre-scheduling and sharing them in social channels and AMP Stories.

A platform to help influencers enhance their business…

Influencers not only share posts on social media to their million followers audience — they also produce content and have their own products to commercialize. With the soon-to-be-launched marketplace Serpentine, influencers can offer digital and physical merchandise to their followers. With the help from Serpentine, influencers can access new revenue streams and save valuable time.

…and a system for companies to manage Influencer marketing.

Media companies — especially agencies — have already embraced the work with Influencers. Now the tricky part is to find an easy solution to manage the whole database — it is 2020, time to move beyond Excel sheets. Casablnca is here to help: an Influencer Data Management Platform to handle, browse and sort Influencers, create campaigns and ongoing collaborations, follow up on customized KPIs and take reliable, data-driven decisions for best possible growth.

Interested in getting to know more about the startups and opportunities to collaborate with the founders? Get in touch with one of the teams and test their solutions — we are happy to introduce you to our founders. 📩 Shoot us an email via info (at)
☄️ Get first-hand updates about the startups and invitation to join our events: subscribe to our monthly newsletter.

Photo by Maarten van den Heuvel on Unsplash

229.000.000 hits for “reader engagement” on Google — the buzzword is all over the internet. Various hacks, strategies and tons of advice are out there already — yet still it is no one way street, there is no “one size fits all” approach to it. Here is where three of our next media accelerator startups come into play: They provide tools to personalize content distribution, thus enhancing the engagement and strengthening the audience’s relationship with the publishers.

Easy and personal reader engagement for publishers

Followistic helps publishers to engage with their audiences online. Relevance and timing are key to get people’s attention. The startup provides a white label solution that enables readers to follow their favourite topics and authors. Also, they receive content recommendations based on their interests. It is simple and fully GDPR compliant — get started now.

From mere reader to loyal fan

Turn your readers into fans? FanMatics can do the trick. With their widget technology they support publishers in converting an anonymous audience into loyal fans. Intelligent rewards encourage the readers to promote content and strengthen referral marketing.

Screeshot via FanMatics

High quality audio content — on your company’s platform

Drive up reader engagement through audio — say what?! That is exactly the secret sauce of our alumni team Lytt — they deepen the relationship between publisher and audience through retaining the audience on the channels of the company. No third party platforms are involved and the publishers monetize their own audio content on their own plattform (eg. website or app). Lytt just gained the Danish newspaper Politiken as client: Politiken`s digital director Troels Berhendt Jørgensen says “ We decided to work with LYTT because they had a strong experience with media needs in the podcast market […]. For us, retaining subscribers with audio is absolutely essential to our business […].”

Get a better connection with your audience and use Lytt!

This is what Lytt can do for you (screenshot/website lytt).

Would you like to gear up your audience engagement? Get in touch with one of the teams and test their solutions — we are happy to introduce you to our founders. 📩 Shoot us an email via info (at)
☄️ Get first-hand updates about the startups and invitation to join our events: subscribe to our monthly newsletter.

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