|The elephant in the room — ad revenue: Why you have to act now|
During these challenging times publishers, media houses and companies alike have to fight the loss of ad revenue. Optimization and timing is key. Even small changes can be crucial and innovation can help bridge the gap: At the next media accelerator we believe in smart solutions to tackle the problem — four of our portfolio startups assist in increasing your ad revenue.
AdTriba allows advertisers to track, control and optimize their marketing activities across all digital marketing channels with a machine learning backed tool. Here is a read on how the startup experienced the market shift caused by the corona crisis and how they suggest handling it.
yieldPass is the troubleshooter in the ad monetization process. Most publishers use many different monetization solutions to get the utmost out of their ad space. With their 24/7 real time monitoring yieldPass spots hiccups in the monetization solutions faster than the publishers. In this manner the startup prevents massive revenue losses.
Coverstories delivers stunning branded stories to mobile readers — the advertisement unfolds when clicked and takes the reader to a branded content piece. Like this publishers can sell their mobile ad space at a premium.
In order for ad monetization to work successfully, Spaii Labs counts on raising the paywall at the right time for the right type of content. They guide newspapers through the journey of moving from advertisement to subscription. Their data driven tools allow publishers to include adaptive paywalls, increase page views, revenues and get new subscribers based on real time analyzed behavioral data.
How much time do you spend on social media on a daily basis checking the news, watching short videos, consuming bits of entertainment or getting distracted by memes?
More than 2 billion people around the world are using social media, which means that every company willing to have a loyal customer base and expand their reach needs to think of content to be produced and shared on social channels (#mobilefirst).
From entertainment videos and news posts to be shared on Instagram, to platforms to enhance the marketing with and for influencers: take a look at the innovative tools and formats from NMA portfolio startups going social.
One might associate soap opera with the classical TV format of a drama series. But there’s one startup bringing this traditional format to our digital, hyperconnected times. Hashtag Daily is the first German soap opera airing exclusively in social media platforms Instagram and TikTok. Within 5-minute episodes, the series shot in vertical format stars a cast of influencers and actors who gather over 1.8 Million followers and an increasing audience. Grab your phone and start binge-watching here.
The Distriqt is not just a video-platform targeting female millennials: the startup is building “a universe full of realness, intellect & humor.” As they build a strong community, the team recently launched a campaign on Instagram where “one hand washes the other” — women share skills that they can offer and trade online in times of social distancing. Way to go!
As part of the strategy to increase reach and engage the audience, many publishers and broadcasters are adopting the vertical format to share bits of news. With Cutnut, companies have access to a Story Editor that allows them to easily create and share content in vertical format, pre-scheduling and sharing them in social channels and AMP Stories.
Influencers not only share posts on social media to their million followers audience — they also produce content and have their own products to commercialize. With the soon-to-be-launched marketplace Serpentine, influencers can offer digital and physical merchandise to their followers. With the help from Serpentine, influencers can access new revenue streams and save valuable time.
Media companies — especially agencies — have already embraced the work with Influencers. Now the tricky part is to find an easy solution to manage the whole database — it is 2020, time to move beyond Excel sheets. Casablnca is here to help: an Influencer Data Management Platform to handle, browse and sort Influencers, create campaigns and ongoing collaborations, follow up on customized KPIs and take reliable, data-driven decisions for best possible growth.
229.000.000 hits for “reader engagement” on Google — the buzzword is all over the internet. Various hacks, strategies and tons of advice are out there already — yet still it is no one way street, there is no “one size fits all” approach to it. Here is where three of our next media accelerator startups come into play: They provide tools to personalize content distribution, thus enhancing the engagement and strengthening the audience’s relationship with the publishers.
Followistic helps publishers to engage with their audiences online. Relevance and timing are key to get people’s attention. The startup provides a white label solution that enables readers to follow their favourite topics and authors. Also, they receive content recommendations based on their interests. It is simple and fully GDPR compliant — get started now.
Turn your readers into fans? FanMatics can do the trick. With their widget technology they support publishers in converting an anonymous audience into loyal fans. Intelligent rewards encourage the readers to promote content and strengthen referral marketing.
Drive up reader engagement through audio — say what?! That is exactly the secret sauce of our alumni team Lytt — they deepen the relationship between publisher and audience through retaining the audience on the channels of the company. No third party platforms are involved and the publishers monetize their own audio content on their own plattform (eg. website or app). Lytt just gained the Danish newspaper Politiken as client: Politiken`s digital director Troels Berhendt Jørgensen says “ We decided to work with LYTT because they had a strong experience with media needs in the podcast market […]. For us, retaining subscribers with audio is absolutely essential to our business […].”
Get a better connection with your audience and use Lytt!
In tough times of quarantine, social distancing and anxiety generated by the news, we can be thankful for all the entertainment options available, which provides us relief and brings us some lightness to the daily routine.
At NMA, we also believe in the powerful alliance between producing fun, engaging content while sharing informative, relevant messages. Meet the startups that are here to spice up media entertainment:
Zaubar is making it possible for media companies to experiment with augmented reality technology to come up with projects that engage the audience. They have partnered up with Tagesspiegel to produce a virtual tour around Berlin to commemorate the fall of the wall. This month, Zaubar has teamed up with the famous German TV Show “Verstehen Sie Spass” by broadcaster SWR and turned the host, Guido Cantz, into a digital avatar.
Information, entertainment and unicorn humor
In times of quarantine, there’s still a way to explore other cities — and meet the entrepreneurial scene in each of them. The Lunicorn takes you on a journey, producing short video series and interviews showcasing the particularities of the tech-startup world of each place. Watch the Hamburg episode to get started:
What do museums, publishers, churches and tech festivals have in common? They can all benefit from HelloGuide. The startup provides easy solutions for organizations to produce personalized chatbots that allow the audience to interact and engage with the content produced.
Moritz Beutter is one of the founders of faktual, a startup from our batch 10. Moritz talks about how the startup’s journey began, what journalists will love about faktual and why it’s important to talk openly about your ideas.
Moritz, in January you moved to Hamburg. How was your start in Northern Germany?
Moritz: Actually, it was pretty chaotic: Abraham and I rented a furnished apartment with an old night storage heater and couldn’t figure out how it works. The first three days it was freezing cold in the apartment and we had to sleep in our jackets since there were no blankets in the apartment. The following days the heating worked and it was burning hot. It sounds like one of these myths from the beginning of a startup …
How’s the faktual team dealing with the current situation? Are you still in Hamburg?
Moritz: We moved back and are working in our home offices now. The situation is definitely not easy for us. Before the crisis we were invited to various events to present faktual. Now everything has been postponed or canceled. Nevertheless, we are making the best out of the situation and are using the time to get everything ready for when it all gets back to normal.
In a few words: what is faktual working on?
Moritz: We are currently building a fully customizable search engine for journalists. They can enter search terms and faktual immediately pre-processes the results. It automatically extracts facts, quotes and further pieces of relevant information which are then shown right away.
What’s the coolest feature of faktual?
For me personally, the coolest feature is the Natural Language Processing: computers now really start to understand language. I am still mind-blown of what my co-founder Abraham is developing with our team.
What makes your team so special?
Our personal motivation is to help the struggling media industry. In that way we want to strengthen democracy on a bigger scope. Also, we are really good friends. I believe that makes a huge difference in a founder’s team. We are pretty excited about our product and about having a startup. So for us, it’s a lot of fun and therefore we also put in a lot of effort.
How did you come up with your idea?
Moritz: Abraham and I did an additional Master’s program. During that time a company that produces software for publishing houses had the idea of building a Social Media Listening Tool. Since there are already similar tools on the market, we instead took two weeks of our time to conduct approximately 20 interviews with journalists. We’ve found out that they are currently struggling with the increasing amount of information on the Internet. To solve this problem, we have then developed faktual. Since December we are working on it full-time.
Where’s faktual now?
Moritz: We are currently finishing our prototype. Now people actually can test it. We have already scheduled several testings with large newspaper publishers and broadcasting companies which will start next month. We plan on having our MVP ready to launch until the end of May.
What was the best piece of advice you received as a startup?
Moritz: I heard it at NMA and I heard it before: be open and talk about everything you have in mind! Especially when you talk to people from different domains, they all have a different understanding of what the world needs and what you are doing. Putting all these together helps you to create a good product. Don’t be afraid of talking about new ideas and don’t worry too much about anyone stealing it!
What will journalists like most about using faktual?
Moritz: We accelerate desk-research. Journalists don’t have to go through ads and secondary information on Google anymore. On top of that we reduce reading time without sacrificing quality by pre-processing the research. All this gives journalists the time back to do what they love most: investigative research. Time to uncover things that cannot be found on the internet and thus to quickly pass on completely new information to the public.
#media #innovation #startups #tech #performance #improvement
Relationships with customers, clients, users, readers and audiences are key for every company. But one thing that is also very important, be it for early stage startups or big corporations, is the need to constantly work on improving internal processes and relationships within the company. Especially in times of crisis, when the focus shifts to home office and remote solutions, it is important to keep a close eye on both internal and external developments.
At next media accelerator (NMA) we have for portfolio companies each tackling one of these fields:
People love challenges. One only needs to take a look at all the Social Media challenges trending during covid-19 self-isolation. So, why not make use of this gamification desire in your HR? The startup whyapply connects employers and employees via job challenges. As a first reaction to the challenges posed by the company, the applicant can already submit first ideas which could solve the challenge.
Gender representation is mainly thought of when thinking of the people in the workforce or the ratio in board members. But many publishers and broadcasters are not aware of the fact which diversity potential lies within their video content and program. Ceretai developed a tool which lets you monitor and analyze the latter. For instance, they analyzed how often female characters in Game of Thrones speak. Do you want to keep track of gender representation in your video content?
VibeVision uses scientifically backed surveys to monitor the mood of employees and consumers. During the covid-19 crisis they created an analysis on the emotional profile of their network — the findings: Confusion, anger, calmness and belief. Find the details here.
Want to see them smile? Drop them a line.
Midesk is a SaaS platform which helps sales, strategy and communication units to better organize, monitor and report their media work, knowledge and market intelligence. Up to 80 percent of the media work can be automated whereby producing a more professional outcome.
To help you adapt to covid-19 times, Midesk created a free business strategy check up. Test it now.
How does information flow during the covid-19 crisis? The need for news coverage is at an alltime high. Many people need specific information. Usually, this would be solved by hiring people to operate telephone hotlines and comprise FAQs — yet still beside these analogue approaches there is the efficient combination of chatbots and Artificial Intelligence: Business Insider Germany and the next media accelerator portfolio company Spectrm created a bot for Facebook Messenger. The messenger bot helps economically struggling employers, employees and self-employed in Germany navigate through help offers and corona government aid during the covid-19 pandemic. Read more about the project here.
During the Corona pandemic people have the urge to stay informed — online usage of most news platforms has sharply risen in the last few weeks. Aside from the daily (or in some cases, continuous) updates on everything Corona related, more and more people need access to specific and detailed pieces of information.
The usual answer to that in times of crisis would be to hire staff to offer an phone-based hotline to address the needs of citizens. But since Corona is putting so much pressure on existing systems and procedures, it helps to look beyond the known analog ways and develop new methods to provide useful services.
One obvious solution to the problem of getting people informed, is the combination of chatbots and Artificial Intelligence. Business Insider Germany and the next media accelerator portfolio company Spectrm created a bot for Facebook Messenger.
The messenger bot helps economically struggling employers, employees and self-employed in Germany navigate through help offers and corona government aid during the covid-19 pandemic.
Business Insider Editor in Chief and CEO Jakob Wais explains how the idea of the corona help bot was born: “We developed the idea to create a bot which helps people to economically navigate through the corona crisis in our editorial conference.When I approached Spectrm with the idea founder Max Koziolek and his team were all in immediately.” Within four days only, the bot was ready to be implemented.
In the facebook messenger the bot navigates employers, employees and self-employed based in Germany through various options for help in times of crises (e.g. emergency funds). Wais emphasizes that the bot can by no means offer legal advice, yet still all the expertise of the Business Insider reporters will be provided and made easy to grasp through it.
Max Koziolek, founder of Spectrm ads: “In times of crisis we all need to stick together and have to find innovative solutions. We at Spectrm are happy we could contribute the tech part to the corona help bot.”
Jakob Wais and Max Koziolek are eager to see the results and reception of their project within the next few days. Do you want to test the bot yourself? Do it here. (For now German only).
Spectrm is a German founded startup building conversational user experiences for messenger. The team was part of the very first cohort at the next media accelerator and has since then provided its services for over 100 companies worldwide. For instance, on Facebook the startup increases conversion rates of articles through 1-to-1 communication via facebook messenger. Learn more and get in touch here.
The next media accelerator (NMA) is an independent Hamburg based accelerator funded by over 30 media outlets in Germany and Austria. NMA invests in early stage media tech startups from Europe, Israel and USA providing innovative solutions to disrupt the media.
Since its foundation in 2015, NMA has successfully built an alumni network of over 69 companies. During the past years a strong international community was created. With several partners on board in USA, Europe and Israel, we aim to expand and strengthen the hub for media innovation in Europe.
That’s especially true in the face of unprecedented challenges such as the one posed by the Covid-19 pandemic. Most publishers, radio stations and broadcasters had to be quick to adapt to the new routine of working remote and doing home office. But how can journalists carry on core activities, such as conducting interviews, from a distance?
At the next media accelerator, we believe that embracing innovation is key for making the media industry move forward. Check out the digital solutions provided by startups from our portfolio, which help media companies keep the news production going.
Research is a crucial task to journalism, but is also a time-consuming one. faktual provides a time-saving solution with its fully customizable search engine, allowing journalists to improve their research process, selecting and keeping track of relevant and trustworthy sources.
With recommendations to avoid crowds and close interaction in order to prevent the virus from spreading, carrying on interviews might become a tricky task. A tool to bypass this is KlipWorks — it helps to conduct interviews virtually by simply sending out a link. Public German broadcaster NDR is already testing the solution to ask their audience how they are staying fit at home. And even in times without a virus spreading around you can use Klipworks to gather decentralized input and reach areas where no journalist is on premise in that moment.
Indieframe allows media houses to collaborate directly with their audience through a digital platform where user generated images and videos can be licensed to publishers. That way, both parts can benefit from the exchange — and the startup ensures that content can be verified and is trustworthy. Users can showcase the latest developments of Covid-19 in their surroundings, through their own, unique perspective.
Nowadays news is massively consumed in audio format. Readers of German newspaper Hamburger Abendblatt can listen to the latest developments of Covid-19 in a high-quality produced audio version. That’s powered by Bottalk, which allows publishers to create voice experiences in a simple, efficient way. Join the audio revolution.
NMA Startups offer solutions for creatives
What is the hardest part of being creative? Right. It’s the inspiration. Starting from scratch. May it be copywriters, people working at agencies, or freelancers — they all face the same challenges: creating pitches, writing stories and ultimately thinking of innovative solutions under pressure and on a daily basis.
Fortunately, some of our next media accelerator (NMA) portfolio companies are able to lessen this pain. Get to know our creative taskforce:
A blank sheet of paper mustn’t be blank horror: Moderne lets its users speed up the creative process, enables people to co-create in a team and run brainstorms more efficiently and smoothly all online. Interested? Get in touch now.
You wonder what to do with all this (enforced) spare time? How about publishing your own book with story.one? Just sign up to the platform and get started right away. 12 short stories make a book — it’s on you to decide whether it’s a hardcopy or an e-book. If you want to get inspired — subscribe to their newsletter “Geschichten-Brief” which lets you read the trending stories on the platform.
Create compelling high quality content with Story.liner at a fraction of the cost. The AI-backed solution provides you with tipps and monitors your content quality in real time. Kick-start your creativity and get high quality content NOW.
At the next media accelerator we strongly believe in the power of innovation: This was once again tested this year. We needed to shift the entire program and our batch…
This week we held our first #DMC2020 developed by our friends at OMR (Online Marketing Rockstars) to address a successful way for startups to grow in the media startup ecosystem…
The Corona pandemic moves all of us. Over the past few months, many of us have had to deal with new, perhaps unknown emotions – most of them were negative.…
VibeVision is a Finnish company based in Helsinki and one of the startups of our current batch 10. This time we met Ana-Maaria Sandmair, the COO of the company, on…
This year everything is different: The popular OMR20 festival created by the Online Marketing Rockstars (OMR) could not take place offline and now moved to the virtual space – at…
Ebele Wybenga, Coverstories, Netherlands: It was a premiere for all of us: instead of having people around at the Media Match lounge as part of the OMR Festival, we brought…
Starting a creative process only with a blank page and a pen is a huge challenge for many creative minds. That’s exactly where Moderne comes in. Mila Dayan and Kyril…
We at the NMA believe that connecting people is an important part of driving innovation. This is why on May 13th we will stage a proven event format again, the…
A tool that helps video creators to collect footage from all over the world. And to share it instantly. How does that sound in times of Corona? Well, that’s what…
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