Big news: Time travels are possible now. Well, at least we can make our eyes and ears believe that we’re going back and forth in time – with the help of ZAUBAR and their immersive Augmented Reality technology. Meet our Alumni Startup from NMA batch 9.
ZAUBAR is an expert in time travels. For example, they make it possible for you to visit the fall of the Berlin Wall in 1989. You can experience the liberation of the Dachau concentration camp in 1945 by the US army. Also, through ZAUBAR, you may finally understand the art of Joseph Beuys (if that ever is possible) or can just get to know the history of your neighborhood – how it looked in the past and how it could look like in the future.
ZAUBAR offers a platform to easily create digital sightseeing tours on any location by blending historical or futuristic photos, videos and 3D elements with the reality that we live in. The startup creates immersive edutainment and gamification experiences for brands, media houses, museums, sights, and guides.
In this video, the co-founders Anne-Sophie and Stefan introduce one of their latest projects:
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Placing the new IKEA furniture in your own four walls before you buy it, passing time on immersive games like Pokémon GO, or trying your new glasses via webcam. There is a lot of potential in blending reality with computer-generated information, and it can be a lot of fun. The founders of ZAUBAR saw that from the beginning.
ZAUBAR was started in 2019 by Anne-Sophie Panzer and Stefan Marx. Stefan, as a serial founder in the XR economy, early recognized the general potential of augmented reality for the usage of making your everyday surroundings meaningful through technology. Anne-Sophie has an M.A. in history & political science and previously worked as a book author and journalist. She brought in her expertise to create meaningful use cases for AR, such as locations based tours in cities, museums and memorial sites. Together, they want to make time travel possible.
AR technology sits in the pockets of many millions of people: next year there will be over one billion users actively using AR worldwide. That’s how the camera of our smartphones, one of our most familiar devices, becomes the enabler of immersive experiences. For many users, AR is not yet part of their everyday life. But that will change in the near future: The big players such as both Apple and Facebook are working intensively on suitable AR glasses for end consumers and all the other tech giants are trying to find the best and most useful AR-enabling hardware for mobile devices. The tech is still in its infancy, but the industry is working hard on making AR more realistic, reliable and useful.
Today the co-founders of ZAUBAR work together with a young and diverse team of 15 pioneers, techies, creators, designers and so-called ”time guides” in Berlin, Germany.
Actually, the startup is hiring! Check out their job offers.
Are you curious about the ZAUBAR solution? Feel free to shoot them a message and get in touch.
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