Starting a creative process only with a blank page and a pen is a huge challenge for many creative minds. That’s exactly where Moderne comes in. Mila Dayan and Kyril Kulikov are the founders of Moderne, one startup of our current batch 10. Today they are talking about their approach for improving the work of creative minds – with the help of inspiration, data and a little bit of magic. Meet Moderne:
Moderne has such a vivid and colorful look. But what’s behind all of that?
Mila: Moderne is a digital platform that provides tons of highly tailored creative advertisement ideas, insights, trends and innovation. And it’s also a digital workspace. That means we provide a tool for inspiration and collaboration that is made to be used by creative teams in marketing and advertising agencies.
What makes Moderne a perfect fit for the advertisement industry then?
Mila: It is how it is: in the ad world everything should be done by yesterday. When I worked in advertising we were always short of time. So I started to think a lot about how to improve my skills during work and how to be faster. That’s what our platform would have helped me with.
When did come up with the idea for a product like yours?
Mila: I came up with the idea while I was working as an Art Director for ad agencies like Leo Burnett. I was successful, even won a Cannes Lion Award, and it was a fun job. But I realized that there are a lot of problems in the creative process. Usually you start with was a piece of blank paper and nothing else. You sit on the sofa with your teammates, discuss your ideas briefly and that’s basically it. Those brainstorming sessions can be really messy. As a creative person you don’t want to spend hours on the research for your next campaign. I wanted to enable creative people to skip Google and provide them with examples for their inspiration as well as market and consumer insights according to the team’s creative brief.
Why should creative teams meet Moderne? What makes your team special?
Kyril: Mila has a very relevant background because she knows the pain of creative teams and agencies. For me, I have a lot of experience in building digital products. I used to run my own design agency, so I know how to deal with developers and designers. Our experiences complement each other and that’s a great starting point to build up a startup together.
What do you want to tell people who are interested in using your digital workspace?
Mila: They are happily invited to check out our website and get early access. We will provide them with the pilot version of our product and hope they will enjoy it as we do.
What drives you personally?
Mila: I am inspired by the great work of other people. With Moderne I see the opportunity of a big digital transformation for their creative process. I think it is really amazing and exciting to imagine that every member of a team uses our database for inspiration. Also, it’s just great to be a startup.
Kyril: I built a lot of products for other people but I never tried to do it all by myself. That motivates me a lot. Founding a startup is a great experience for me and I love it.
You are already in an early testing phase. Is there still room for creativity in your work progress?
Mila: We have to be creative in our ways to tell people what Moderne is about. It’s a fresh new product that is not known at all. I think creativity is useful for every challenge you have to face as a startup. You even need to be creative in how to find employees, how to get in touch with people, how to market a campaign, how to research.
Last but not least: what is your message to all the creative minds out there in times like these?
Mila: Everything is super new and there is only one good advice: think differently! Many standard approaches won’t work anymore and time counts. So be creative and work fast! And remember: where data meets creativity, that’s where the magic happens.
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